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Fresh Beauty Digital Design
Emails & Social
Social
I implemented best practices across all social assets such as making sure the product name is front and center on each card, having the brand logo viewable at all times, and including animation for maximum impact by showing the texture of the product, when possible, as these were key to a successful campaign.
Organic Social | Story
For the Fresh Promise campaign
Organic Social | In Feed
For the Fresh Promise campaign
Paid Media | Carousel Ads
For the Kombucha Cleansing Treatment campaign
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Paid Media | IG Stories Ad
For the Kombucha Cleansing Treatment campaign
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Prospect Email Series
Email Design, CRM Emails
Triggered after users joined the brand’s newsletter, I designed the following welcome series working hand and hand with the CRM team. The marketing strategy was to push top product categories in the first email, push users to join the rewards program in the second email, and then follow up creating a personal ritual for the third email.
Onboarding Email Series
Triggered after purchase, this series pushes the user to visualize and create a personal ritual with their new product purchase.
Email Design, CRM Emails
Delivery Confirmation
Email Series
Trigged after delivery, I created the template for the top 10 best-selling products to be implemented across all markets.
Email Design, CRM Emails
