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I'm a creative swiss army knife with over 8Â years of experience in digital and UX/UI design
A New Yorker now navigating life in Los Angeles, I love learning – currently attempting to learn french and making a mess in a few ceramic classes.
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In my free time, I enjoy cooking, going to museums, and am always planning a trip. I have a cute and spoiled pup named Wiggles and am currently trying to find the best bagel place in LA (it's just not the same so far).
Experience
Founder, Director of M.E. Designs
October 2023 - Current
Agency
I’m a creative Swiss Army knife with over 8 years of experience in digital and web design. Leveraging data and industry best practices, I create from start-to-finish digital campaigns and web experiences aimed to boost revenue and meet business objectives. Working closely with my clients, I specialize in mobile-first website design, newsletter and CRM emails, paid media, and organic social designs. From strategy to execute, I ensure that every project delivers high-quality solutions tailored to meet business goals and user needs.
Senior UX/UI & Digital Designer
March 2023 - September 2023
Ranavat (Skincare and Haircare Company)
Spearheaded the redesign of core pages on the website to increase conversion and reduce abandonment. This involves leveraging data analytics and our site audit as well as collaborating with cross-functional teams to create wireframes, prototypes, and style guides that align with the brand identity, all while adhering to responsive and mobile-first website principles. Additionally playing a pivotal role in designing marketing emails and email templates, building all emails in Klaviyo and continually pulling metrics to optimize our email designs and inform our strategy for future campaigns.
Senior UX/UI Designer
July 2021 - December 2022
Virtual Tables (Event Services Company)
Leading projects across the product lifecycle and setting the vision for the user experience. Building and maintaining design systems in collaboration with the development team to optimize delivery and ensure consistency. Conceptualizing and designing wireframes, user stories, process flows, site maps, and storyboards for a wide range of devices and interfaces.
Digital and UX Designer
September 2017 - March 2021
Fresh Beauty on the Global team (Cosmetics and Skincare Company)
Lead on improving site and user experience based on business goals, data analytics and user testing results while maintaining best practices within a responsive, mobile-first website. Work closely with our copy writers and marketing team to define and deliver product experiences and site enhancements. Design and present documentation, user flows, annotated wireframes, and comprehensive prototypes to stakeholders and development team. Create style guides to preserve brand codes and communicate UX/UI consistencies to all our marketing sites.
Education
BFA Communication Design
Parsons School of Design, The New School
10-Week Immersive UX Design Course
General Assembly, New York City