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Hi, I'm a UX/UI and digital designer specializing in thoughtful website experiences & strategic digital campaigns
Fresh.com Redesign
I was the in-house creative lead taking user interview feedback and metrics pulled from our site audits to redesign and elevate the fresh website.
Fresh Beauty Experience Pages
I designed and optimized these campaign experience pages to further illustrate the efficacy, storytelling, and technology behind a the product.
Fresh Beauty Digital Design
A comprehensive look at my work for fresh campaigns inclusive of email newsletters, paid media on social, and evergreen CRM trigger emails.
About ee ge uh
With so many vowels in my last name, I'm often asked how to say it
My name is Michelle Eguia and as a creative, I thrive amongst passionate, collaborative teams and approach every project with an open mind and collaborative spirit. I have primarily worked in the luxury beauty space building websites, new site features, and digital campaigns always delivering the best experience for the evolving user while balancing the brand's business goals.